Love Well

Giving birth is without question one of the most physically difficult things a woman endures and it’s imperative that she has access to proper maternal care.  As a mother myself, I’m passionate that ALL moms should have access to healthcare and be able to birth their babies in a safe and supportive environment. Motherwell is proud to support Birthing Kit Foundation Australia (BKFA) to improve maternal and newborn health through their Birthing Kits. BKFA works in partnership with the Australian Community and a number of Global Organisations to pack and supply Clean Birth Kits to pregnant women living in rural communities around the world.

Each bum bag purchased allows us to make a donation equivalent to one Clean Birth Kit.






To date, 2.4 million Clean Birth Kits have been distributed to women in need. Kits are provided to mothers through community outreach programs, supplied to health facilities for use by doctors, midwives and nurses or distributed to traditional birthing attendants. They are designed to support hygienic practices and environments during childbirth in developing countries.


Our Mission

At Motherwell Co, our mission is to provide aesthetically pleasing, versatile, and cruelty-free bags to women who want to make a positive impact on the environment and their communities. We believe that women deserve a bag that not only looks great but is also functional and versatile enough to handle the demands of daily life.

Too many women feel as though motherhood has robbed them of their identity. That's why we offer a range of bags that are anything but frumpy, made with high-quality vegan materials and designed to be multipurpose, so that they can easily transition from work to play, and from day to night. We are committed to sustainability and responsible sourcing, and we work with suppliers who share our values.

Our goal is to create a product that not only looks good but also feels good to use, knowing that it was made with care for the environment and the people involved in its production. As part of our commitment to making a positive impact, we have partnered with the Birthing Kit Foundation Australia to donate a portion of our profits to support their mission. The Birthing Kit Foundation Australia provides clean birthing kits to women in developing countries, helping to reduce the risk of infection and improve maternal and newborn health outcomes.

By choosing our bags, you'll not only be supporting a company that values style, versatility, and sustainability, but you'll also be contributing to a worthy cause that supports mothers and babies around the world.

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